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The airline

Brussels Airlines is the leading airline group flying to and from Belgium, offering its customers a safe, reliable, punctual, caring and innovative service with a smile.

Destinations

Thanks to its commercial and operational experience Brussels Airlines is in a unique position as a key player in the African market flying to 14 African destinations:

Abidjan Ivory Coast
Banjul Gambia
Bujumbura Burundi
Conakry Guinea
Dakar Senegal
Douala Cameroon
Freetown Sierra Leone
Kigali Rwanda
Kinshasa Democratic Republic of Congo
Luanda Angola
Monrovia Liberia
Nairobi Kenya
Uganda Entebbe
Yaoundé Cameroon

On the medium-haul routes Brussels Airlines flies to:

Helsinki Finland
Moscow Russia
Tel Aviv Israel

The European network (covering more than 50 premium destinations) offers smooth connections to all African flights.

Potential readership
400,000 readers per issue

Published bi-monthly
Jan/Feb, Mar/Apr, May/Jun, Jul/Aug, Sep/Oct, Nov/Dec

Average flight time
5.5 hours

The magazine

b.spirit! is a unique in-flight magazine combining lifestyle features, current affairs, business news and city guides focused on Brussels Airlines medium/long haul network, written for the business and high-end leisure traveller

A constant companion and reference tool, the magazine also showcases the extensive range of duty free products available onboard and the great range of audio and video entertainment available on each flight. b.spirit! is multilingual with features in English, French and Dutch.



Photo feature May-Jun 08


Wild flavours feature Mar-Apr 08


Business Browser May-Jun 08

The passengers

b.spirit! reaches a higher percentage of affluent AB1 travellers than any other airlines’ inflight magazine. Passengers aboard these flights comprise executive travellers and business entrepreneurs who choose Brussels Airlines as a trusted source to travel both efficiently and economically.

Brussels Airlines flew over 400,000 passengers in 2007, and anticipate that figure to reach half a million in 2008, continuing the strong track record for reliability, flexibility and accessibility.

Distribution

Published bi-monthly, the magazine has multiple touch points:

  • In the seatbacks of every Brussels Airlines medium/ longhaul flight.
  • Circulated to businesses, embassies, chambers of commerce and individuals by Brussels Airlines locally based country managers
  • Pier A & B lounges at Brussels Airport
  • Hotels, ticket desks and at outstation airports

The right audience

b.spirit! offers the advertiser:

  • A premium environment to engage a unique, wealthy and captive audience, one that cannot be reached more cost effectively elsewhere
  • Editorially focused on Brussels Airline’s medium/long haul routes, particularly its unique African routes – the only inflight magazine tailored in this way offering advertisers minimum wastage
  • An opportunity to reach readers on board with no other distractions with plenty of time to spend with the magazine and your advertising message
bspiritmagazine.com, the online version of the magazine, is linked directly to the Brussels Airlines website brusselsairlines.com

AD EXAMPLES


Full page

Double page spread

Half page
City guide banner

RATECARD

Gatefolds, tip-ons and other special formats on request *Prices for multiple bookings apply on the completition of the length of the contract (eg. 3 insertions). Failure of the completition of a contract will result in a price referral of the ‘1 Insertition’ rate

PUBLISHING SCHEDULE

Contact

b.spirit! is published on behalf of Brussels Airlines by Ink Publishing. All correspondence and advertising enquiries should be addressed to: b.spirit!, Ink Publishing, 141-143 Shoreditch High St, London E1 6JE.

Company tel: +44 (0)207 613 8777
Company fax: +44 (0)207 613 8776
Advertising tel: +44 (0)207 613 8779 Advertising fax: +44 (0)207 613 8778
ISDN: +44 (0)207 613 5826 web: www.ink-publishing.com

Stephanie Cregut
Direct line: +44 (0)207 613 8784
E-mail: stephanie.cregut@ink-publishing.com

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THE WOMEN’S EDITION

AFRICA

African browser (EFN)
Dates for your diary, comics from the Ivory Coast and the latest luxury lodges

Et Dieu… créa la femme (FN)
We pay tribute to the important women who have helped shape Africa through the ages

Fare treatment (EFN)
Despite disapproving looks and barely concealed jealousy, Senegal’s new all-female taxi company is driving the competition

Nobel cause (EFN)
Nobel Peace Prize winner Wangari Maathai talks about environmentalism, women’s rights and her hopes for Kenya’s future

Life’s rich pageant (EFN)
Beauty contests are often criticised as being shallow, but one in Angola is being used to highlight a serious social problem

EUROPEAN

Belgian browser (EF)
Our pick of restaurants, hotels and events from the cities of Belgium

The double-X factor (EFN)
b.spirit! asks some of Europe’s high-flying women: “What’s the air like up there?”

Cool summer (EFN)
From dune-rich De Panne to ultra-chic Knokke, Belgium’s beaches offer a perfect summer escape
BUSINESS

Business browser (EFN)
A look at the businesses, products and people behind key organisations across Africa

A loan in the dark (EFN)
Although one of the world’s poorest countries, Sierra Leone is creating an entrepreneurial middle class with Microfinance schemes

CITY GUIDES

Essential… (EFN)
Our business traveller’s guides to all the cities in our network, plus a special focus on Monrovia, Liberia

AIRLINE SECTION

Airline news (EFN)
Brussels Airlines announces the opening of their Brussels–Addis Ababa route, which is a codeshare with Ethiopian Airlines

Privilege (EFN)
Our frequent flyer programme

Route map (E)
Where we fly to

For your safety and well-being on board:
Comfort (EFN)Safety (EFN)

Your inflight entertainment schedule:
Video (EF) Audio (EF)

Your onboard retail:
Food & drinks
Duty free

About

Brussels Airlines was created from SN Brussels Airlines and Virgin Express. The result is a customer-focused, flexible company organized around what matters most to you. Brussels Airlines gives passengers more choice about how they fly, depending on what suits them best: whether it’s the best price, or the most flexibility.

African browser

© 2008 Ink. All rights reserved